Buffalo Bills

The Bills’ “Don’t Be Rude To People In Buffalo” Hype Video Is Hall Of Fame Level

Jan 19, 2025; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) during a post-game interview after the game against the Baltimore Ravens in a 2025 AFC divisional round game at Highmark Stadium.

Credit: Gregory Fisher-Imagn Images

By Lenny Chung on January 22, 2025


If you’re not already getting hyped up for Sunday’s AFC Championship Game, you’re not Bills Mafia — you’re a Bills FBI agent. But that’s not stopping the Buffalo Bills from cranking up the anticipation to 11 with their latest hype video, which provides us a banging soundtrack for the rest of the week.

Spawned from a clip from “First Take” last week, this video takes its name from Stephen A. Smith’s response to double mockery over the cold temperatures in Buffalo and the Bills predicted supposed downfall to the Baltimore Ravens last Sunday.

“Don’t be rude to people in Buffalo,” Stephen A. lays down with his signature cadence.

Hell yeah. That’ll warm anyone up. Backdropped with a sick beat, we see and hear players celebrating the team advancing to the AFC Championship, complete with Cam Lewis shouting “BIG DUBS,” James Cook announcing the “Dub,” and Ja’Marcus Ingram declaring “We’re not finished yet.

The team believes in itself, even as they go into Arrowhead Stadium on Sunday to play a team they’ve gone 0-3 against in the postseason during the Josh Allen/Patrick Mahomes Era. But they proved they could prevail over the Chiefs earlier this season, and they’ve got the entire city of Buffalo behind them. It would be advisable to keep not being rude to people from Buffalo.


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